Lifted Logic offers professional newsletter writing services from experienced copywriters.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Get the click.
What is the goal of a email newsletter campaign? Is it to say hello to your clients? Is it to tell them about your latest company BBQ? Not exactly. The goal of an email newsletter campaign is the conversion. Conversion goals may vary between businesses. Some companies are looking for new leads, others wish for customers to purchase a specific product at a certain time. Some may want recipients to share the email with a friend or coworker. But no matter what, the goal of a conversion is to get people to ACT.
Let’s start at the very beginning:
Lifted Logic’s creative copywriters are experienced at creating unique subject lines that are designed to catch a recipient’s attention and entice them to open the newsletter. Our staff will work with you to develop an exciting, convincing “voice” that stays true to your business’ brand, yet is personable.
The next step is to produce creative, informative text that carries the reader through the newsletter to the end goal…the action. Newsletter writing isn’t all about pushing the sale…it’s important to pull in other elements (such as recent events, customer testimonials, industry news, etc) and weave them in to create a full sense of your company, your values, and your authority in the industry.
While quality newsletter writing is essential, eye-catching images and icons help to support that writing and create points of interest that keep the reader engaged. Talk to us about our email marketing services to learn more about the combination of writing, design, marketing, and analytics that goes into creating successful newsletters.
What’s that? Your newsletters are on…paper?
While email newsletters are effective, fast, and affordable, we also understand the huge marketing potential of direct mail campaigns. Lifted Logic’s copywriters and marketing specialists can assist you in developing fantastic writing for your postcards, catalogs, and flyers. Need help with design? Learn more about Lifted Logic’s direct mail design services.